How to Grow Your Company During a Tough Economic Time
Michael Gunther — How to Grow Your Company During a Tough Economic Time
Meeting Summary:
Date: Tuesday, October 21st 2008
Time: 5:30pm
Location: BIG Images & iii Design
767 Francis Ave. in San Luis Obispo
Michael Gunther will address SLOCAMA on how to keep
your business afloat
in a sea of uncertainty.
San Luis Obispo, CA- San Luis Obispo Creative and
Marketing Alliance (SLOCAMA) welcomes interested
business professionals to their next meeting,
scheduled for Tuesday, October 21st at 5:30pm. This
month's featured speaker is Collaboration LLC
President Michael Gunther. Michael will discuss
various strategies and processes you can implement
to maintain a profitable and sustainable business
even during these challenging economic times.
Michael brings to the table both a passion for
transforming businesses and a wealth of experience
helping small- and mid-sized companies realize
their goals. His expertise in business planning,
finance, sales and marketing, operations and
management has enabled clients to proactively
respond to changes in the market and to
aggressively grow their business.
SLOCAMA endeavors to bring local communications
professionals together to collaborate on projects
and to offer a forum for networking and educational
seminars related to marketing. The group was formed
in 2004 and has 75 active members.
Membership dues are $50 per year for individuals,
$35 for students and $150 for companies (cost
depends on number of memberships desired), and
includes upcoming mixers and educational seminars,
dates and topics to be announced. Meetings are on
the third Tuesday of each month at 5:30pm at BIG
IMAGES/iiiDESiGN 767 Francis Ave, San Luis Obispo.
Interested parties may attend two meetings before
joining. For more information, contact Missy
Reitner at (805) 595-1363 or
missy@iiiDESiGN.com.
Marketing to the hard to reach Youth Market
Pierre Rademaker — Pricing your creative services
Meeting Summary:
Date: Tuesday, September 16th 2008
Time: 5:30pm
Location: BIG Images & iii Design
767 Francis Ave. in San Luis Obispo
David M. Dawson will address SLOCAMA on emerging
technologies and tactics aimed at reaching this
hard-to-reach young generation.
San Luis Obispo, CA- San Luis Obispo Creative and
Marketing Alliance (SLOCAMA) welcomes interested
business professionals to their next meeting,
scheduled for Tuesday, September 16th at 5:30pm.
This month's featured speaker is
Data Based Marketing
founder David M. Dawson. David will speak about the
impending social shift from baby boomers to
millennials as well as how to market to all of
these audiences.
David M. Dawson has a 28 year professional
marketing career. He created Data Based Marketing
in 1985, at the dawn of desktop publishing. His
agency specializes in the credit union industry,
with a nationwide client list. Dave is a recognized
industry expert and is regularly asked to speak at
national conferences. He most recently presented at
the prestigious
2008 Aerospace
Conference.
SLOCAMA endeavors to bring local communications
professionals together to collaborate on projects
and to offer a forum for networking and educational
seminars related to marketing. The group was formed
in 2004 and has 75 active members.
Membership dues are $50 per year for individuals,
$35 for students and $150 for companies (cost
depends on number of memberships desired), and
includes upcoming mixers and educational seminars,
dates and topics to be announced. Meetings are on
the third Tuesday of each month at 5:30pm at BIG
IMAGES/iiiDESiGN 767 Francis Ave, San Luis Obispo.
Interested parties may attend two meetings before
joining. For more information, contact Missy
Reitner at (805) 595-1363 or
missy@iiiDESiGN.com.
August Beach Party!
SLOCAMA Bonding Bonfire!
Tuesday, August 19, 2008 -
5:30pm
Come Join us tonight at Port San
Luis Beach for SLOCAMA's annual bonfire beach
party! The beach is on your way to Fat Cats and the
fish market in Avila, click here to get
directions.
This event is BYOE (bring your own everything) so
bring any food, drinks, friends, family, blankets,
towels, chairs and anything else you want!
See you at the beach!!!
July — Experiental Design
Pierre Rademaker — Pricing your creative services
Meeting Summary:
Date: June 17th 2008
Time: 5:30pm
Location: BIG Images
767 Francis Ave. in San Luis Obispo
Uta (Oo'tah) Birkmayer, founder of
Xsense
will
discuss meaningful place making and how to
connect people and places.
San Luis Obispo, CA- San Luis Obispo Creative and
Marketing Alliance (SLOCAMA)
welcomes interested business professionals to their
next meeting, scheduled for Tuesday, July 15th at
5:30pm. This month's featured speaker is
experiential designer, Uta Birkmeyer. In her
presentation Uta will discuss how connecting PEOPLE
and PLACES starts by identifying touchpoints that
may be inspired by the history, geology, food,
celebrations, indigenous traditions, health
practices, music and all the things that make up
the authentic root of a place. Sustainability and
community relations are key concepts in our work
and though we may be driven to those issues because
of our worldview, we derive great satisfaction in
proving over and over again that sustainability
makes sound economic sense as does a deeply rooted
true story that eliminates obsolescence and the
need to reinvent a fabricated theme every 7 years.
Uta (Oo'tah) Birkmayer, Founder of Xsense, has been
creating memorable and transformative client
experiences for developers and corporations all
over the world for over fifteen years. Holding a
masters degree in Hospitality from Cornell
University, she has a well-earned reputation for
successfully bringing her unique visionary skills
to the aid of businesses seeking to provide
extraordinary product and service experiences to
their client base. She is highly regarded as an
expert in the arena of experiential design,
approaching each new client project with an insight
and creativity unmatched in this burgeoning
industry
SLOCAMA
endeavors to bring local communications
professionals together to collaborate on projects
and to offer a forum for networking and educational
seminars related to marketing. The group was formed
in 2004 and has 75 active members.
Membership dues are $50 per year for individuals,
$35 for students and $150 for companies (cost
depends on number of memberships desired), and
includes upcoming mixers and educational seminars,
dates and topics to be announced. Meetings are on
the third Tuesday of each month at 5:30pm at
BIG IMAGES
767 Francis Ave, San Luis Obispo. Interested
parties may attend two meetings before joining. For
more information, contact Missy Reitner at (805)
595-1363 or missy@iiiDESiGN.com.
June — Pierre Rademaker
Pierre Rademaker — Pricing your creative services
Meeting Summary:
Date: June 17th 2008
Time: 5:30pm
Location: BIG Images
767 Francis Ave. in San Luis Obispo
Pierre
Rademaker
CREATIVE DIRECTOR / FOUNDER
Pierre moved to San Luis Obispo in 1972 to found
the graphic design program at Cal Poly after
working in San Francisco and Los Angeles. He
founded Pierre Rademaker Design in 1980, and the
studio has grown considerably under his direction.
His work has received awards from Communication
Arts, Print, and Graphis magazines. Pierre has an
M.F.A. from Syracuse University and a B.A. from Cal
State Long Beach.
Pierre will discuss the basics of establishing a
fair price for your creative services.
Topics include:
• calculating hourly rates
• preparing project estimates
• reviewing profitability
• determining efficiency factors.
With over 35 years of survival in the design field
Pierre brings a practical approach to managing your
creative services business.
SLOCAMA endeavors to bring local communications
professionals together to collaborate on projects
and to offer a forum for networking and educational
seminars related to marketing. The group was formed
in 2004 and has 75 active members.
Membership dues are $50 per year for individuals,
$35 for students and $150 for companies (cost
depends on number of memberships desired), and
includes upcoming mixers and educational seminars,
dates and topics to be announced. Meetings are on
the third Tuesday of each month at 5:30pm at Aspect
Media Factory. Interested parties may attend two
meetings before joining. For more information,
contact Missy Reitner at (805) 595-1363
or
missy@iiiDESiGN.com.
March — Learn the Language of Success
Dr. Tom Sant — Learn the Language of Success
Meeting Summary:
Date: March 18th 2008
Time: 5:30pm
Location: Aspect Studios
755 Fiero Lane, Suite 110 in San Luis Obispo
Dr.
Tom Sant will share research and examples from his
new book, The Language of Success, pinpointing why
some messages fail and others jump right off the
page to get things done.
San Luis Obispo, CA- San Luis Obispo Creative and
Marketing Alliance (SLOCAMA) welcomes interested
business professionals to their next meeting,
scheduled for Tuesday, March 18th at 5:30pm. This
month's featured speaker is best selling author and
expert on business communication, Dr. Tom Sant. In
his presentation Tom will explain why the
pseudo-languages fail and will explain five simple
principles that can transform even the ugliest
writing into a thing of beauty.
Tom Sant has been a stand-up comic, a college
professor, and CEO of a software corporation that
developed one of the most innovative and successful
sales automation solutions in the world.
Tom received his Ph.D. from UCLA and taught at the
University of Cincinnati before starting his own
consulting business. Over the past 30 years
he has worked with many of the world's largest
companies, generating bottom-line results and
writing over $30 billion worth of winning proposals
himself.
Tom wrote the world's best selling book on proposal
writing, PERSUASIVE BUSINESS PROPOSALS (AMACOM),
now in its 2nd edition, which was named one of the
25 most important business books of the 90s and
called "the best guide to persuasion ever
written." He also wrote THE GIANTS OF SALES,
named one of the 3 best business books of 2006 by
Blooomburg.
SLOCAMA endeavors to bring local communications
professionals together to collaborate on projects
and to offer a forum for networking and educational
seminars related to marketing. The group was formed
in 2004 and has 75 active members.
Membership dues are $50 per year for individuals,
$35 for students and $150 for companies (cost
depends on number of memberships desired), and
includes upcoming mixers and educational seminars,
dates and topics to be announced. Meetings are on
the third Tuesday of each month at 5:30pm at Aspect
Media Factory. Interested parties may attend two
meetings before joining. For more information,
contact Missy Reitner at (805) 595-1363
or
missy@iiiDESiGN.com.
February — Explore Social Networking
Time: 5:30pm
Location: Aspect Studios, 755 Fiero Lane, Suite 110, San Luis Obispo
EXPLORE SOCIAL NETWORKING AT FEBRUARY SLOCAMA MEETING
SAN LUIS OBISPO, CA - Social Networking sites have exploded in popularity over the last few years and local businesses are taking note. The only problem is they don't know where to start!
On Tuesday, February 19th at 5:30 pm, the San Luis Obispo Creative and Marketing Alliance will welcome Social Media expert, Rob Dumouchel of Grover Beach based Systems & Marketing Solutions, to its February meeting to be held at Aspect Studios, 755 Fiero Lane, Suite 110 in San Luis Obispo. Rob will break down the concept of Social Networking, talk about the finer points of some of the bigger networks, show ways to leverage these sites for your business, and take questions from the audience.This meeting is free and open to the public.
In preparation for the meeting Rob has set up some Social Networking groups and profiles just for SLOCAMA and its members!
About Rob Dumouchel
Rob Dumouchel a partner in Systems & Marketing Solutions (SMS), an Internet Marketing firm based in Grover Beach, CA. Rob specializes in Search Engine Marketing with a focus on Google Adwords and other Pay Per Click platforms, and Social Media marketing. Rob is a certified Google Adwords Professional and a Yahoo Search Ambassador. Before becoming an Internet Marketer, Rob worked as a Military Intelligence Analyst and Linguist. Rob is a graduate of the Defense Language Institute in Monterey and while enlisted Rob held Department of Defense recognized proficiencies in Swedish, Norwegian, Danish and Korean.
To learn more about Rob Dumouchel and Systems & Marketing Solutions you can visit them on-line at www.SMSRD.com, LinkedIn.com or at www.myspace.com/adwords_expert
SLOCAMA meetings take place the third Tuesday of the month at 5:30pm at Aspect Studios, 755 Fiero Lane, Suite 110 in San Luis Obispo.
October — Neuro-Linguistic Programing
Graham Paterson on Neur-linguistic programing (NLP)
Meeting Summary:
Date: October 16th 2007
Time: 5:30pm
Location: Aspect Studios
755 Fiero Lane, Suite 110 in San Luis Obispo
San Luis Obispo, CA - Graham
Paterson will be speaking to us about
Neur-linguistic programming (NLP —
more on that here) with regards to selling. Graham
Paterson is a certified Master Practitioner, Master
Coach and also Trainer of Trainers in NLP through
the
American Board of NLP.
He is also a certified Master Hypnotherapist
through the American Board of Hypnotherapy.
This last Summer Graham certified as a Master
Timeline Therapist through the Timeline Therapy
Association.
All his training these last two years has been with
Drs. Tad and Ariana James in Las Vegas.
September — Pierre Rademaker
Pierre Rademaker of Rademaker Design
Meeting Summary:
Date: September 18th 2007
Time: 5:30pm
Location: Aspect Studios
San Luis Obispo, CA - One
of San Luis Obipso's most celebrated designers
Pierre Rademaker, will be speaking at SLOCAMA this
Tuesday September 18th at 5:30pm. Pierre will be
giving us an inside look into his body of work with
a show and tell presentation along with a
discussion of how his firm develops the conceptual
parameters of new brands and the techniques they
use to refine the graphics. Many of you will
recognize Pierre's work, from his Firestone Brewery
Packaging to his multiple Bank and Hotel and City
logos he has designed. Chances are you have even
walked past several of the building's he's
influenced. This is a don't-miss event! We are very
honored to have him speak to our
group.
SLOCAMA endeavors to bring local
communications professionals together to
collaborate on projects and to offer a forum for
networking and educational seminars related to
marketing.
Membership dues are $50 per year for individuals,
$35 for students and $150 for companies (cost
depends on number of memberships desired), and
includes upcoming mixers and educational seminars,
dates and topics to be announced. Meetings are on
the third Tuesday of each month at 5:30pm at Aspect
Media Factory. Interested parties may attend two
meetings before joining.
August — Bonfire!
Bring any food or drinks you'd like, friends, family, pets and a blanket or towel or chair. See you at 7:00 pm!
Click here to see directions from San Luis Obispo.
July — Learn How to Design for the Web
Dennis Clevenger of Clever Concepts Covers the Latest Trends
Meeting Summary:
Date: July 17, 2007
Time: 5:30pm
Location:
(Normally at Aspect Studios but not this
time!)
Big
Images
2304
Broad Street
San Luis Obispo, CA 93401
San Luis Obispo, CA -
San Luis Obispo Creative and Marketing Alliance
(SLOCAMA) welcomes interested graphic designers,
marketing professionals and web programmers to
their next meeting, scheduled for Tuesday, July
16th at 5:00pm. This month's featured speaker
is Dennis Clevenger of Clever Concepts and he will
speak on "How to Design for the Web".
Dennis Clevenger, founder of Clever Concepts, Inc.,
has over 12 years experience in web
development. His company specializes in
custom content management systems, e-commerce, and
web-based applications. Having worked with
many designers over the years and a fellow graduate
of Cal Poly's Graphic Communications program, he
has a flair for bridging the gap between technology
and design. Dennis will cover all of the
technical items designers should know when
designing for the web, including page dimensions,
methods to make pages easy to update and
search-engine friendly, development standards,
e-commerce and content management systems.
SLOCAMA endeavors to bring local communications
professionals together to collaborate on projects
and to offer a forum for networking and educational
seminars related to marketing.
Membership dues are $50 per year for individuals,
$35 for students and $150 for companies (cost
depends on number of memberships desired), and
includes upcoming mixers and educational seminars,
dates and topics to be announced. Meetings are on
the third Tuesday of each month at 5:30pm at Aspect
Media Factory. Interested parties may attend two
meetings before joining.
June — Market Research Tools
June 12, 2007
Read the PDF press release here.
Market Research Tools That Any Company Can Use
Robyn Letters, CEO of Marketing Research Firm Opinion Studies, to speak at local Marketing Association Meeting
SAN LUIS OBISPO, CA –Tuesday, June 19th at 5:30 pm, SLOCAMA (San Luis Obispo Creative and Marketing Alliance) is proud to host guest speaker Robyn Letters of Opinion Studies who will share her expertise in market research and discuss a variety of ways companies can utilize simple and in-depth research techniques to help them gain new clients, re-activate dormant clients and build customer loyalty.
Robyn has worked with local clients such as Dioptics, Cal Poly, The Tribune, DelOzone and various government agencies. Outside the area she has provided services to The Los Angeles Times, USC, Exxon, Ford Motor Company, Microsoft, multiple law firms and healthcare institutions. She believes strongly that “knowledge is power” and will share her insights on how market research can improve business efforts in SLO County.
Robyn will speak at the SLOCAMA meeting, Tuesday, June 19th at 5:30pm at BIG Images, 2304 Broad Street, San Luis Obispo. This is event is open to the public.
About SLOCAMA
SLOCAMA (San Luis Obispo Creative and Marketing Alliance—SLOCAMA.org) is the local trade association for creative and marketing professionals. The association has over 100 active members. The group was founded in 2004 with the intent of reaching out to others in the industry for inspiration, collaboration and education. SLOCAMA has become the premiere forum and resource for creative marketing collaboration and networking in San Luis Obispo County. Meetings take place the third Tuesday of the month at 5:30 pm at Big Images at 2304 Broad St.
About Robyn Letters
Robyn Letters, principal of Opinion Studies, has worked in the fields of market, consumer and litigation research for more than 25 years. Experienced in both qualitative and quantitative methodologies, Ms. Letters is recognized as a dynamic focus group moderator as well as a creative field researcher.
An expert at designing and conducting cost-effective projects among a wide variety of populations, Ms. Letters has held numerous positions and participated in on-going projects at Bodaken Associates, Trial Analysts, FTI Consulting, USC's Annenberg School for Communication and the Los Angeles Times. She has co-managed major projects for the National Science Foundation, the Agency of Health Care Policy and Research and the American Association of Critical Care Nurses. She and her staff were the primary field coordinators for a major multi-stage legal study that culminated in the deliberation of 600 mock juries and the publication of Punitive Damages: How Juries Decide.
Counted among her long standing clients are food and product manufacturers, universities, service and government agencies, newspapers and retail outlets, jury consultants, law firms and Fortune 500 companies. Ms. Letters is a member of Marketing Research Association, Qualitative Research Consultants Association and the American Society of Trial Consultants.
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